Selected Work: From Craft to Strategy

A mix of work from across my career. The recent stuff shows how I think about systems, strategy, and productization. The earlier work is where the craft foundation started.

Productization at Scale

A representative project showcasing my productization and systems approach while honoring NDA restrictions.

Productization at Scale

A representative project showcasing my productization and systems approach while honoring NDA restrictions.

*password required

Productization at Scale

A representative project showcasing my productization and systems approach while honoring NDA restrictions.

*password required

Productization at Morgan Stanley

Productization of a financial platform's design system: requirements, research, compliance, component design, and governance, all built to scale.

*password required

Productization at Morgan Stanley

Productization of a financial platform's design system: requirements, research, compliance, component design, and governance, all built to scale.

*password required

Productization at Morgan Stanley

Productization of a financial platform's design system: requirements, research, compliance, component design, and governance, all built to scale.

*password required

Assurance Desktop App

End-to-end redesign of a complex platform, simplifying navigation, reducing task friction, and introducing a dashboard that put users back in control of their work.

*password required

Assurance Desktop App

End-to-end redesign of a complex platform, simplifying navigation, reducing task friction, and introducing a dashboard that put users back in control of their work.

*password required

Assurance Desktop App

End-to-end redesign of a complex platform, simplifying navigation, reducing task friction, and introducing a dashboard that put users back in control of their work.

*password required

My Workplace App

UX audit and redesign of an internal workplace app, focused on reducing click paths, creating modular templates, and improving task completion.

*password required

My Workplace App

UX audit and redesign of an internal workplace app, focused on reducing click paths, creating modular templates, and improving task completion.

*password required

My Workplace App

UX audit and redesign of an internal workplace app, focused on reducing click paths, creating modular templates, and improving task completion.

*password required

Art Curation Website

End-to-end product design for a curated art platform, from competitive research and wireframes through visual design and developer handoff.

*password required

Art Curation Website

End-to-end product design for a curated art platform, from competitive research and wireframes through visual design and developer handoff.

*password required

Art Curation Website

End-to-end product design for a curated art platform, from competitive research and wireframes through visual design and developer handoff.

*password required

Morgan Stanley at Work Library

Atomic component library with full audit documentation, reusable patterns, and developer-ready specs adopted across product teams.

*password required

Morgan Stanley at Work Library

Atomic component library with full audit documentation, reusable patterns, and developer-ready specs adopted across product teams.

*password required

Morgan Stanley at Work Library

Atomic component library with full audit documentation, reusable patterns, and developer-ready specs adopted across product teams.

*password required

Featured Accessories

UX/UI design for Toyota's featured accessories experience, informed by user research and competitive benchmarking.

Featured Accessories

UX/UI design for Toyota's featured accessories experience, informed by user research and competitive benchmarking.

Featured Accessories

UX/UI design for Toyota's featured accessories experience, informed by user research and competitive benchmarking.

Let’s create something impactful together

Ashwini Kuttappan

2026

Let’s create something
impactful together

Ashwini Kuttappan

2026

Let’s create something impactful together

Ashwini Kuttappan

2026