Hi, I'm Ash — a product design leader who thrives at the intersection of systems, strategy, and team growth.
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Insaf S Itkin
Digital Design Director
"Ashwini has been an exceptional addition to our team. She is leading the creation of Morgan Stanley's system and product design library with remarkable clarity and precision."
Ainoa Matanza
Senior Digital Designer
"Ashwini's approachable and collaborative nature makes her a delight to work with. She fosters an environment that encourages open communication and innovative thinking, driving her team to consistently exceed expectations."
Kimberley Lobo
Senior UX/UI Designer
Ash is an extremely dedicated worker, who strives to constantly better herself and her skills. She always makes time to help co-workers, and even train junior designers and interns when needed."
Francesca Curry
Design Director
"Ashwini constantly and consistently delivers great work to both clients and colleagues and manages relationships very well. She has an incredible knowledge in Figma as well as across all our platforms. She has done an incredible job mentoring other designers so that they are able to deliver excellent work. Her ability to organize process and project work is impressive."
Designing with clarity, scaling with systems, and leading with purpose.
My stacks
Over the years, I’ve led the creation of scalable design systems and product libraries that bring structure, clarity, and cohesion to complex environments. I specialize in turning ambiguity into aligned action—building frameworks that empower teams to move faster, with greater purpose and confidence.
What sets my work apart is a systems mindset paired with a people-first approach. Whether I’m mentoring designers, aligning cross-functional stakeholders, or driving process improvements, my focus is on creating the conditions where both design and designers can thrive.
I’ve been trusted to lead initiatives in fast-paced, high-stakes environments—bringing not just design expertise, but also strategic clarity, operational rigor, and calm leadership through change. Colleagues often describe me as someone who listens deeply, thinks holistically, and delivers with precision.
I care about the craft, but I’m driven by the impact—on users, on teams, and on the business.
Key Problems I Solve for Organizations
Design Leadership
Grow high-performing design teams through clear guidance, open collaboration, and hands-on mentorship.
Design Leadership
Grow high-performing design teams through clear guidance, open collaboration, and hands-on mentorship.
Design Leadership
Grow high-performing design teams through clear guidance, open collaboration, and hands-on mentorship.
Scalable Systems Thinking
Create flexible design systems and libraries that enable consistency, efficiency, and long-term scalability.
Scalable Systems Thinking
Create flexible design systems and libraries that enable consistency, efficiency, and long-term scalability.
Scalable Systems Thinking
Create flexible design systems and libraries that enable consistency, efficiency, and long-term scalability.
Strategic Clarity
Distill complex problems into clear, actionable strategies that align with user needs and business priorities.
Strategic Clarity
Distill complex problems into clear, actionable strategies that align with user needs and business priorities.
Strategic Clarity
Distill complex problems into clear, actionable strategies that align with user needs and business priorities.
Cross-Functional Alignment
Connect product, design, and development—translating vision into execution and removing friction along the way.
Cross-Functional Alignment
Connect product, design, and development—translating vision into execution and removing friction along the way.
Cross-Functional Alignment
Connect product, design, and development—translating vision into execution and removing friction along the way.
Operational Excellence
Bring structure to processes, streamline workflows, and improve team velocity without sacrificing quality.
Operational Excellence
Bring structure to processes, streamline workflows, and improve team velocity without sacrificing quality.
Operational Excellence
Bring structure to processes, streamline workflows, and improve team velocity without sacrificing quality.
Change Enablement
Lead teams through transformation—improving workflows, tools, and ways of working with minimal friction.
Change Enablement
Lead teams through transformation—improving workflows, tools, and ways of working with minimal friction.
Change Enablement
Lead teams through transformation—improving workflows, tools, and ways of working with minimal friction.